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With its own pavilion, daily activities and extensive reporting, the Parzeller media group presents itself at the Hessentag as an active part of the state festival.
Fulda – About the plans for the Hesse day and goals speak to Torsten Bug, managing director of the marketing agencyheldenzeit, Thomas Kirchhof, deputy publishing manager, and Andreas Ungermann, deputy head of reporting and Hessentag representative in the editorial team of the Fuldaer Zeitung.
Mr. Kirchhof, how long have the media group been preparing for Hessentag?
Actually, it feels like it's been over two years. We started planning very early together with the city of Fulda and discussed intensively how we as a media group – both print and online – could contribute to making Hessentag a success.
Talks, photo station, quiz: The Parzeller media group at the Hessentag
Mr. Bug, how will Parzeller present itself at the Hessentag?
On the one hand, we are an official media partner, but we also want to be part of Hessentagsstrasse ourselves. That's why we have our own 10 by 10 meter pagoda right next to the Ferris wheel. This is an attractive location for us – also because of its proximity to Hessischer Rundfunk (hr). In a sense, a small media focus is created there. There will also be joint activities with the hr.
What awaits visitors in the pagoda?
We have a photo station where visitors can take souvenir photos and take them with them – branded with our media brands, of course. There is also a local love stall with regional products, literature and souvenirs. The book publisher will also be represented. There are also daily changing interview guests, a football quiz from Torgranate, presentations of our apprenticeships and changing campaigns from various brands from the media group, such as Rhön Magazine or “We love Fulda”.
What is your goal with this gig?
Our goal is for Hessentag to be a complete success. This only works together. We want to show that we as a media group are part of this region and stand behind Hessentag. You can also see this visually at the publishing house with banners and flags.
What is particularly important to the three of you?
To make the diversity of the media group visible. Many people know them Fulda newspaperbut you may not even know which other brands and companies are included.
Why should guests stop by the Parzeller media group?
Because our actions suit us. We didn't want attractions at any price, but rather things that really had something to do with our media group. That's why we don't have just any wheel of fortune or rides. The photo station, for example, connects beautiful memories with our media brands. The football quiz fits perfectly Goal grenade. Interviews with regional and national guests in turn contribute to our journalistic work. We want to show who we are and what we do.
Mr. Ungermann, what role does the editorial team of the Fuldaer Zeitung play during Hessentag?
The editorial team has actually been following Hessentag for years – already the first application for Hessentag 2021, which had to be canceled due to Corona. For us, Hessentag is not just a state festival, but also a local festival. That’s why we see ourselves as a partner to the region. There will be a large Hessentag supplement with around 60 pages, which will primarily have a service character. We also report daily on all channels – in the newspaper, online and on social media.
Events of the Parzeller media group
Daily
FZ Hessentag talk from 2 p.m. to 2:30 p.m
Goal grenade soccer quiz from 4 p.m. to 5 p.m
Photo station for souvenir photos
Homeland love shop with regional products, literature and souvenirs
Special program items
June 12th, 16th and 18th, from 10 a.m. to 1 p.m.: Media trainees present training careers
June 14th, 17th, from 10 a.m. to 1:30 p.m. and June 19th, from 5 p.m. to 6 p.m.: Presentation of the Rhön Magazine
Cooperations with the hr
Daily: “What moves you?”: Together with the hr, visitors are invited to share their thoughts, wishes and concerns for Hesse and the region.
Sunday, June 14th: Warm-up for the World Cup public viewing on the hr stage with FZ editor Steffen Kollmann
Monday, June 15th: World Cup talk at the hr meeting with Torgranate editor Johannes Götze
Friday, June 19th: Discussion round “East Hesse Region” at the hr-Treff with Jacqueline Depta
Saturday June 20th: Warm-up for the World Cup public viewing on the hr stage with Roman Martens
What can readers and visitors expect from the reporting?
Of course we report on the big ones Cathedral square concerts in the Hessentagsarena and the most important program points. But we're also interested in the little stories behind the scenes – what visitors often don't even see. A lot of pictures, videos and social media content will be created. Not only the FZ editorial team is on the move, but also “We love Fulda” with the video team and other colleagues from the media group.
What do you three personally want from Hessentag?
That people notice how much passion goes into this. Actually, everyone in our house has something to do with Hessentag. We want to show that we are a reliable partner of the region – and now also a reliable partner of the Hessentag.
