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Perfidious strategy behind the family photos?Why Meghan and Harry suddenly show their daughter Lilibet so often
Princess Lilibet appears more and more often on Meghan's Instagram channel. Experts believe that there is a targeted strategy behind the family photos.
Instagram/meghan
For a long time she was practically invisible.
For years, Prince Harry and Duchess Meghan consistently shielded their daughter Lilibet from the public. But suddenly the five-year-old is appearing more and more often in photos and videos of the Sussexes. Coincidence? Experts don't believe this and suspect a clear strategy behind the sweet family moments.
From hiding into the spotlight
Only a few years ago there were hardly any official photos showing Lilibet's face. But that has changed significantly. Over the past twelve months, Meghan has shown her daughter more and more frequently on Instagram. Whether on a trip to Disneyland, in advertising clips for her lifestyle brand “As Ever” or as “mommy’s little helper” in the walk-in closet: Lilibet suddenly becomes an integral part of Meghan's public production.
For many fans, the pictures seem like loving insights into the Sussexes' family life. But communication and brand experts see much more behind it.
Video tip: Suddenly we see daughter Lilibet's face!
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Experts speak of “strategic realignment”
Branding expert Megan Dooley sees a clear shift in the Daily Mail. “We have seen a noticeable change in Meghan's approach to showing her children on public social media, especially when we compare it to her and Harry's previous commitment to privacy.” In her opinion, these are not spontaneous snapshots, but rather deliberately selected and planned moments. The expert believes that Meghan is specifically focusing more on her role as a mother. The family pictures would help present their lifestyle brand as authentic, warm and relatable.
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“'As Ever' moves into the world of home, family and everyday life with products such as jam, honey or home accessories. These products only work if Meghan credibly conveys that she is actually living this life”analyzes marketing expert Aidan van Vuuren. “The inclusion of Lilibet and Archie isn't just to create feelings. It tells people that this is a family story and not just a celebrity project.”
Risky game with privacy?
But experts also see this as a danger. For years, Harry and Meghan have preached the importance of protecting children online and have even publicly fought against the dangers of social media. The fact that they are now using Lilibet for their own brand leaves a bad aftertaste. “As with any brand that is closely linked to its founder, people are increasingly quick to recognize when family content is primarily intended to serve the brand,” warns van Vuuren. (nha)
Sources used: Daily Mail
